Case Studies

When ECR4Kids recognized the opportunity to jumpstart direct-to-consumer sales via e-commerce, they were quick to develop an enhanced company website, launch new branding, and introduce their products to various marketplaces like Amazon and Wayfair. But as a result of this transition, numerous fulfillment pain points began to surface internally. And as their high-growth continued, ECR determined they lacked the expertise and bandwidth to manage e-commerce fulfillment on their own.

With the official launch of their CBD dog and cat treats in 2016, Holistic Hound was able to quickly expand their partnership network to include 1,800+ wholesalers in just a few years’ time. The problem? The warehousing provider they were leveraging was unable to fulfill orders for all these partners in a timely fashion, and it took days or even weeks for their customer support to address outstanding issues.

Although sales of COOLERSbyU’s products were limited during the first few months of business, demand exploded in 2017 to consist of well over 1,000 orders. Heading into 2018, their triple-digit sales growth continued in full swing. But as a result of this rapid growth, Garrett Barretta, the founder of COOLERSbyU, began to recognize several significant operational gaps in his business, particularly with regards to the inventory management and order fulfillment processes.

When LS2, the 2nd largest motorcycle helmet manufacturer in the world, first entered the U.S. market, they were fulfilling orders directly out of their own 30,000 square-foot warehouse in Chicago. But due to the rapid growth they sustained, this single facility could not accommodate the surge in new order volumes, particularly for customers on the West Coast.