Case studies

Beauty Fulfillment for an Overnight Social Media Success [VIDEO]

August 2, 2024
4 min read
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Founder of Yelle Skin Care and reality TV star, Yandy Smith, outsourced fulfillment for her cosmetics and skincare brand to focus on her strengths as a business owner — marketing and product development.

The Challenge: Explosive Sales Growth

Yelle Skin Care CEO and reality TV star, Yandy Smith, knew it was time to outsource fulfillment for her cosmetics and skincare brand when she was overwhelmed with order volume as a result of her grassroots social media efforts.

Her in-house fulfillment operations were quickly taking over her day-to-day responsibilities, and she was unable to focus on her core capabilities as a business owner โ€“ marketing and product development.

The Solution: Expert Outsourced Beauty Fulfillment

When her UPS rep introduced her to Ware2Go, she learned that beyond just picking and packing orders, Ware2Go would come alongside her as a strategic partner to:

  • Recommend the best warehouse locations for her product
  • Execute her vision for a custom unboxing experience
  • Establish SOPs to specific to skincare fulfillment

Outsourced Beauty Fulfillment in five steps: 1. Determine warehouse locations, 2. Establish SOPs, 3. Inbound freight, 4. Execute customer boxing, 5. Pick, pack, and ship orders

Yelle Skin Care outsourced their entire beauty fulfillment operations to Ware2Go โ€“ from inbound freight into Ware2Go facilities, all the way to the final mile.

The Importance of the Unboxing Experience in Skincare fulfillment

“We are a company that believes in representation, and we believe in presentation,” explains Yandy, “For me to let go of the unboxing experience, it had to be with a company I could trust, and it had to be with a company I believed could really capture the essence of what my brand represents.”

Yell Skin Care founder, Yandy Smith portrait with quote about custom packaging and skin care fulfillment

Yelle’s unboxing experience includes:

  • Custom printed boxes
  • Shredded paper
  • Custom marketing inserts
  • Packout SOPs to ensure safety in transit

The Results: Growth Beyond Social Media

Yelle Skin Careโ€™s outsourced beauty fulfillment solution gave their team time to invest back into the growth of their business. Since partnering with Ware2Go, they have grown from a social media sensation to a mature business by:

  • Launching two new skincare lines to reach new demo
  • Opening their first brick and mortar store in Atlanta
  • Launching in-store partnerships with major retailers

If youโ€™re looking for an outsourced fulfillment partner to empower you to grow your business on your terms, learn more about Ware2Goโ€™s solution here.

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