The ultimate resource hub for retailers and merchants planning toward a successful holiday peak season in 2021

Planning for Peak in 2021

We’ve simplified your 2021 holiday selling and peak fulfillment strategy with a set of guides and advice from our team of supply chain and fulfillment experts at Ware2Go. While planning for the 2021 holiday season may bring along a new set of challenges, if you start planning and align with your fulfillment partners early, your business can look forward to a successful holiday season.

Tips to Optimize Peak Fulfillment

Warehouses are busy with outbound orders on Mondays. If you send inbound orders later in the week then your warehouse(s) can process outbounds on Monday and Tuesday, then inbounds Wednesday – Friday. 


Warehouse space is also at a premium this year; you can reserve premium space for your most profitable inventory if you hold off on sending slow-moving skus until Q1.

Whatever you’re planning for peak this year, communication early and often is the key to smooth operations.


If you are planning to launch a new product during peak, or add/modify kitting and bundling for the holidays, give as much advanced notice as you can so your warehouse and fulfillment partners can plan accordingly.

This year, it’s more important than ever to set the right expectations with customers and be transparent with all of the variables in play with peak fulfillment and sourcing delays.


Knowing that 87% of customers won’t buy again from a brand after a poor delivery experience, it’s particularly critical to level set on shipping options and delivery timelines early in customer journeys to preserve those relationships.

Get to Know The 2021 eCommerce Shopper

Ware2Go completed a consumer survey in the summer of 2021 which revealed that 2020’s online shopping habits may be here to stay. Learn what today’s shoppers are looking for from online and in-store merchants as you plan your 2021 holiday peak strategy.

New eCommerce Shopper Report


NetworkVu Network Analysis Optimization


Is Your Network Optimized for Peak?

Plan ahead with a free NetworkVu analysis. It takes less than 5 minutes to evaluate your fulfillment network and generate strategic recommendations on how to optimize your coverage for Peak order distribution. 

Frequently Asked Questions

Peak shipping season is a result of the holiday shopping season. Peak season has always been a major seasonal sales driver for most merchants, but since the recent ecommerce boom, peak fulfillment and shipping have been a top concern for merchants looking to acquire new customers during the holiday season.
Peak shipping season begins at different times for all merchants, but according to Ware2Go’s merchant survey data, 30% of merchants began to see peak season sales as early as September this year. Peak shipping season ends after holiday returns have been made — typically by late January or early February. For ecommerce holiday sales, merchants should expect return rates of up to 40%.
To prepare for peak season, merchants should order inventory according to their demand forecasting models and supplier lead times, determine their marketing budget and build an advertising plan accordingly, and strategically position their inventory to achieve the best possible shipping speeds without sacrificing margins. (For more detailed tips, download our peak planning resource guide.)
Outsourcing peak shipping season to a 4PL or on-demand fulfillment partner is a great way to quickly scale up fulfillment operations to meet seasonal spikes in demand. In a 2020 survey, 44% of merchants indicated that outsourcing fulfillment simplified their operations. Additionally, outsourcing peak shipping can help SMB’s overcome the challenge of peak season carrier pickup caps.