Case studies

How Cephalofair Games Fulfilled a Historic Crowdfunding Campaign

January 12, 2023
3 min read

Learn how Cephalofair Games imported, shipped, and delivered 62,000 orders to their fans in record time.

An Unprecedented Release

Cephalofair Games is a board game design and publishing company with an international fan-base. Their small team of four publishes and distributes some of the top-rated board games in their category, including the wildly successful Gloomhaven and Jaws of the Lion.

Their following is so strong that the much-anticipated release of the Gloomhaven sequel, Frosthaven, brought in an initial record-setting $12,969,608 in pledges.

As an industry leader, Cephalofair Games is not afraid to push the boundaries of game design to delight their fans. In fact, Frosthaven was an unprecedented release – containing more content, more pieces, and more story than any other game on the market. Unlike traditional board games, it was heavy – over 30 pounds – and its production and fulfillment were no small undertaking. 

And as one of the most successful Kickstarter campaigns of all time, Frosthaven had over 83,000 backers and over 600 independently-owned retailers around the world anxiously awaiting their delivery.

A Large-Scale Fulfillment Project

To deliver on their promise to their North American backers, Cephalofair Games needed to get over 100 containers on the water, send over 500 LTL shipments from multiple fulfillment centers to retailers, and deliver 62,000 packages to eager fans across the continent.

They knew that they needed a supply chain partner with the infrastructure and the experience to manage the entire process – from ocean freight to final mile delivery. They wanted a proven and reliable partner that could easily manage a project of their scale, and found that partner in Ware2Go.

An End to End Solution

As part of the UPS ecosystem, Ware2Go had the existing infrastructure and partnerships to deliver an end-to-end supply chain solution that gave Cephalofair Games the confidence that they could deliver on their promise to their fans.

Ware2Go’s solution included:

  • Ocean freight from their manufacturer in China through UPS Global Freight Forwarding
  • Competitive and reliable LTL and FTL shipments through Coyote Logistics
  • Warehousing and fulfillment through top-tier 3PL partners
  • Final mile delivery through UPS

The entire solution was managed through a single relationship with Ware2Go, which included inventory management, order tracking, and in-depth reporting through their supply chain technology platform.

Built to Scale

Frosthaven will not be the last release from Cephalofair Games. A proven, scalable supply chain solution from Ware2Go will enable them to find more unprecedented ways to surprise their fans.

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