Order Fulfillment Process

How To Guides

Learn how proper inventory management improves profitability and how merchants of all sizes can use data to make smarter business decisions.

 Learn the qualities of a successful distribution network and how merchants of all sizes can build them into their fulfillment strategy.

How to Use Hub and Spoke Distribution for SMBs

Learn how to lower time in transit and offset freight costs with a hub and spoke distribution model designed for businesses of any size or order volume.

How to Get Ahead with Demand Forecasting

Learn how accurate demand forecasting and key partnerships enables you to optimize fulfillment and accelerate growth.

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Order Fulfillment Strategies

Strategic Warehousing & Distribution

Use this guide to understand warehousing services, prioritize service level agreements, and choose the right warehouse partner for your business.

Outside of the Box
Fulfillment Stories

How HealthWay Put 47k Air Purifiers in Classrooms Across New York City

The New York City Department of Education was in search of a safer way to resume in-person learning. They decided to equip every classroom with a HealthWay portable air purifier.


HealthWay needed to quickly find a fulfillment partner that could inbound and store 225,000 units, and ship over 47,000 units before the school year started.


The Results

1-day transit on 99.9% of shipments

47,095 units delivered to NYC Dept of Education

99% pick and pack accuracy

How Cambridge Audio Grew DTC Sales by 58% Using Seller Fulfilled Prime

Cambridge Audio used Amazon Seller Fulfilled Prime (SFP) to drive more customers through the marketplace and direct sales channels. 


The Results:

  1. 100% coverage for 2-day shipping nationwide
  2. 58% Increase in DTC sales 
  3. Exceeded annual revenue goal by more than $2.5m 

Why Thrasio Partners with Ware2Go for Amazon Fulfillment

“The transition to the new Seller Fulfilled Prime has felt seamless. Ware2Go guided us on the best network configuration for our business and enabled us to stay compliant with Amazon’s new requirements from day one.”


Mounir Ouhadi | Chief Supply Chain Officer, Thrasio

More Fulfillment Strategy Resources

Schedule a Fulfillment Consultation

Let’s chat about your fulfillment strategy and how Ware2Go can help you simplify operations and grow your business


Frequently Asked Questions

To start selling on Amazon, you need to create an Amazon Seller account. At that point, you need to choose a fulfillment method and build out your product listings. You can learn more from Amazon’s Getting Started Guide for Sellers. 


If you want to be successful in the marketplace, there is additional prep work that you want to consider: off-Amazon marketing plan, on-Amazon marketing plan, website and brand strategy. 

Omnichannel fulfillment is a sales strategy that involves listing products on multiple channels in order to establish a ubiquitous presence and get in front of as many consumers as possible. An omnichannel merchant will list their products on their own ecommerce website, on all major marketplaces (such as Amazon, Walmart Marketplace, eBay, and Wayfair), on social media, and in retail stores.


Check out our omnichannel fulfillment guide for more resources to optimize your strategy.

A fulfillment center is a warehouse location, typically a third party provider, that processes, stores and ships products to your customers. Fulfillment centers take on the logistics and warehousing support you need to get orders out to customers, which saves you time, money and resources to focus on your business.

To be successful on Amazon, you need to invest time and money into your brand, both on and off Amazon. To grow sales in the marketplace and get in front of more customers, you need to have a solid brand presence on your website, social media, paid search, etc.


You also want to make sure that you are consistently doing some kind of Amazon advertising, and making sure every product listing is complete with quality content and photos, and well optimized for SEO. If you do your own third party fulfillment, faster delivery speeds factor into Amazon’s algorithm as well. 

There are a few different ways to fulfill orders on Shopify. You can set up an account to fulfill orders manually, automatically or from multiple locations. You can also work with a third party logistics partner that integrates with Shopify and can handle order fulfillment for you so you can focus on growing your business.