Frequently Asked Questions
To start selling on Amazon, you need to create an Amazon Seller account. At that point, you need to choose a fulfillment method and build out your product listings. You can learn more from Amazon’s Getting Started Guide for Sellers.
If you want to be successful in the marketplace, there is additional prep work that you want to consider: off-Amazon marketing plan, on-Amazon marketing plan, website and brand strategy.
Omnichannel fulfillment is a sales strategy that involves listing products on multiple channels in order to establish a ubiquitous presence and get in front of as many consumers as possible. An omnichannel merchant will list their products on their own ecommerce website, on all major marketplaces (such as Amazon, Walmart Marketplace, eBay, and Wayfair), on social media, and in retail stores.
Check out our omnichannel fulfillment guide for more resources to optimize your strategy.
A fulfillment center is a warehouse location, typically a third party provider, that processes, stores and ships products to your customers. Fulfillment centers take on the logistics and warehousing support you need to get orders out to customers, which saves you time, money and resources to focus on your business.
To be successful on Amazon, you need to invest time and money into your brand, both on and off Amazon. To grow sales in the marketplace and get in front of more customers, you need to have a solid brand presence on your website, social media, paid search, etc.
You also want to make sure that you are consistently doing some kind of Amazon advertising, and making sure every product listing is complete with quality content and photos, and well optimized for SEO. If you do your own third party fulfillment, faster delivery speeds factor into Amazon’s algorithm as well.
There are a few different ways to fulfill orders on Shopify. You can set up an account to fulfill orders manually, automatically or from multiple locations. You can also work with a third party logistics partner that integrates with Shopify and can handle order fulfillment for you so you can focus on growing your business.