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Commerce & Sales Channels

Which eCommerce Platform Is Best for Your Small Business?

Commerce & Sales Channels
July 30, 2020
9 min read
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Taking the time to choose the best eCommerce platform for your small business will allow you to focus on the aspects of running your storefront that are most important to you. Whether you’re ready to dive into hand-coding your own solutions or prefer a simple drag and drop editor, there is an eCommerce platform out there for you.

Whether you’re starting a new business venture, expanding your retail business into multi-channel sales, or looking to refresh your current sales platform, there’s no doubt that there are endless options for eCommerce platforms. But not all platforms are created equal, especially when it comes to small and mid-sized businesses. Whether your biggest concern is budget, load times, or design capabilities, there is a perfect eCommerce platform out there for you. That’s why we’ve pulled together a list of our top five eCommerce platforms for small businesses to help you decide which platform is the best fit for your business.

#1: Shopify

Shopify is one of the most popular eCommerce platforms on the market, and for good reason. It powers over 800,000 businesses and has pulled in around $63 billion in sales. It’s a hosted solution with paid plans available from $29/month-$266/month, not including the cost of a domain name. It comes with a 14-day free trial, but you’ll have to pay for the domain name whether or not you decide to stick with Shopify long-term.

Overall, Shopify is a great fit for most small businesses, as it’s very intuitive and easy to set up. The platform is easily tailored to your business needs through their robust app selection, and it offers plenty of integrations for multi-channel sales, including a POS for brick and mortar stores. It also comes with a large selection of storefront themes that are all mobile-friendly, so if you don’t have the time or resources to code custom solutions or layouts, it’s a great choice to get you up and running quickly and efficiently.

On the downside, some merchants complain that Shopify’s SEO capabilities are limited by their automatically-generated sitemaps and non-editable URL structures. Most basic users don’t find these limitations to be a major hindrance to driving traffic to their site, but advanced SEO users may want a platform that provides more flexibility. Shopify also tacks on a transaction fee in addition to the monthly fee.

#2: WooCommerce

WooCommerce is a WordPress plugin that is managed completely through the WordPress dashboard. It’s an open source solution, so paired with a free WordPress site, it can be a low-cost solution if you can avoid adding on too many extra features. WordPress does require outsourced hosting, which some users like for the flexibility, but if you’re looking for more of an all-in-one solution, Bluehost offers hosting with WooCommerce and WordPress pre-installed bundles and a domain name starting at $13.99/month.

WooCommerce is an excellent “buffet-style” solution that allows users to pick and choose the plugins and functionality they need. There are many advanced plugins that your shop can grow into as your business needs become more complex. There is also a wide variety of templates to choose from, including mobile-friendly templates and an extensive library of video tutorials for new users. Because the platform is open source it is also highly customizable for advanced users and offers powerful SEO plugins.

However, this may not be the best solution for a new WordPress user. The nature of open-source is that it offers a high level of flexibility and customization that comes with a steep learning curve. WooCommerce also requires manual user updates, and while its library of tutorials is extensive, getting in touch with support when necessary can take a little longer than some users find ideal.

#3: Wix

Wix is a hosted platform with both free and paid options starting $5/month that includes a domain name but also includes ads that may distract from your brand, so we think it’s worth an extra $8/month to drop the ads with their Combo level plan. This is a great option for small businesses with little tech support. Its drag and drop editing functionality is easy to use, and its mobile-friendly templates are simple to implement.

As far as all-inclusive options go, Wix is the most affordable solution on the market. It’s also very simple to use, easily integrates with multiple sales channels, charges no transaction fees, and has a robust app store featuring both paid and unpaid ad-ons to fully customize your site.

However, its ease of use and affordability do come at a price. Most users find that the platform is not very scalable and don’t recommend it for companies expecting to grow quickly, especially in their inventory offerings. Wix is only recommended for companies carrying around 50 items or fewer. It’s also known to have slow load times, and is not easily edited once a theme or template has been chosen.

#4: Squarespace Commerce

Squarespace Commerce bills itself as a solution “for creatives with eCommerce ambitions”. It’s a set of features designed to set up an online store on your Squarespace site builder and lives up to the Squarespace reputation for stunning, professional designs to showcase your products. It offers four pricing options ranging from $26/month-$46/month and comes with a 14-day free trial.

Besides its excellent and highly customizable design features, Squarespace also comes with robust out-of-the-box features including advanced inventory management, backend analytics, and SEO features. It integrates easily with social media channels and has a robust blog feature that allows you to connect with your audience in the comments section and even host your own podcast on your site.

On the other hand, there are no apps for upgrades or added features. The out-of-the-box capabilities may be impressive, but what you see is what you get. There’s also a bit of a learning curve in the setup and day-to-day maintenance of your site.

#5: BigCommerce

BigCommerce is a hosted website builder and eCommerce platform with paid plans ranging from $29.95/month to $299.95/month and a 15-day free trial period. Many users find that it’s best suited for large and fast-growing companies but is easy and quick to set up for small businesses who are poised for rapid growth.

BigCommerce is certainly not the cheapest option on the market, but its offerings stand up to the price tag. There are numerous well-designed templates to choose from and robust SEO functionality. It includes numerous built-in tools to support secure checkout, abandoned cart recovery, and multi-channel sales. It’s also highly scalable with over 600 apps to choose from in their app store and charges no transaction fees.

There are, however, revenue caps according to the plan level you choose, and some users feel the cost of service becomes unaffordable once a store’s sales surpass $125,000. And while setup is simple, many users feel that instructions and help functions are written in a high-level tech speak that’s often difficult for beginners to decipher.

Bridging the Gap from Sale to Delivery

Finding the perfect eCommerce platform for your product is only one piece of the puzzle. Most small to mid-sized retailers find that their greatest strengths lie in bringing a great product to market, making sales, and connecting with their customers. Very few merchants go into business for the love of logistics, warehousing, and order fulfilment, but these components can often be major differentiators that give your new or growing business a competitive edge. Same-day fulfillment and 1-2 day delivery have become an expectation for many consumers, and if your store can’t offer it, they’ll likely abandon their cart to find another retailer who will.

Offering 1-2 day delivery may feel out of reach for most small businesses, but the emergence of a new on-demand, pay-as-you go model of warehousing that integrates state-of-the-art logistics software with your eCommerce platform is leveling the playing for SMB’s breaking into the eCommerce space. These full-service fulfillment partners allow merchants to sync all of their sales platforms together to automate order fulfillment, and with no order minimums or long-term contracts, speedy, outsourced delivery is both feasible and affordable for businesses of all sizes. Advanced logistics software also allows multi-channel sales and fulfillment to be fully automated so merchants can focus on the aspects of their business that drove them to the retail market in the first place.

To learn more about this new model of on-demand warehousing, take a look at our solutions. And to find out how Ware2Go’s platform could integrate with your new eCommerce platform to offer affordable 1-2 day delivery, schedule a time to talk to one of our logistics experts.

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