Amazon Fulfillment

The Ultimate Guide on How to Sell on Amazon Canada: A Short Guide

Amazon Fulfillment
May 5, 2023
8 min read

Are you looking to expand your business by selling on Amazon Canada? Check out our ultimate guide, filled with tips and strategies to help you succeed. From setting up your account to optimizing your listings, we’ve got you covered. Start selling on Amazon Canada today!

If you’re a mid-market CPG brand selling on multiple sales channels, expanding your reach to Amazon Canada can be a smart move. 

With over 37 million active customers and a projected market value of $52.1 billion by 2022, the Canadian market presents a significant opportunity for growth. 

But selling on Amazon Canada requires a different approach than selling on Amazon US

In this short guide, we’ll take you through everything you need to know to succeed in selling on Amazon Canada.

With a market that is growing rapidly, there has never been a better time to start selling on Amazon Canada. 

However, navigating the process can be challenging, especially if you are new to the platform. 

Step #1: Understand the Canadian Market

Before you start selling on Amazon Canada, it’s important to understand the market. 

Canadians have unique preferences and buying behaviors, which can vary significantly from other markets. 

Canadians tend to prioritize products that are made in Canada or eco-friendly, and they are more likely to buy from sellers who offer free shipping or have a fast and reliable delivery service. 

Understanding these preferences can help you tailor your product offerings and marketing strategies to the Canadian market. 

Conduct market research to gain insights into what Canadians are looking for, and use this information to inform your product offerings and marketing efforts.

Step #2: Choose Your Product Categories Carefully

Selecting the right product categories is crucial when selling on Amazon Canada. 

While some products sell well across all categories, others perform better in specific categories. 

Research which categories are the most popular in Canada and which products are in high demand. 

Sustainable fashion, health and fitness, backyarding and pet-focused are product categories that have been on fire in the first two quarters of 2023!

Additionally, consider the level of competition in each category, as some categories may be oversaturated, making it harder to stand out from other sellers. 

Step #3: Optimize Your Product Listings

Optimizing your product listings is essential for success on Amazon Canada. 

Your product listing is the first thing customers see when they search for products on the platform, and it can make a significant impact on whether or not they decide to buy from you. 

To optimize your product listings, you should ensure that your titles, descriptions, and images are clear and accurate, and your pricing is competitive. 

Additionally, using keywords that are relevant to your products can help improve your search rankings and visibility

Keep in mind that certain words and phrases are different in Canada – watch out for differences like “color” and “colour”, or “flavor” and “flavour.” 

An Ad from Amazon encouraging US-based sellers to try their hand on the Canadian Market

Step #4: Take Advantage of Fulfillment by Amazon (FBA), NARF, or Partner with a 3PL

Amazon FBA

If you are reading this, you have to know what Amazon FBA is. 

When expanding into Canada, it is a great way to save time and money, as Amazon takes care of all the logistics, leaving you to focus on selling your products. 

Additionally, products that are fulfilled by Amazon are more likely to receive the coveted “Amazon’s Choice” label, which can help increase your sales in Canada. 

Keep in mind that FBA fees can eat into your profit margins, so it’s important to calculate your costs carefully before deciding to use this service.

North American Remote Fulfillment

North American Remote Fulfillment with Amazon is a program that allows sellers to store their products in one location and fulfill orders from multiple Amazon marketplaces in the US, Canada, and Mexico. 

This program enables sellers to expand their customer base and streamline their operations by utilizing Amazon’s vast network of fulfillment centers. 

With North American Remote Fulfillment, sellers can reduce their shipping costs and delivery times, while also benefiting from Amazon’s customer service and returns management. 

This program is ideal for sellers who want to scale their business across multiple marketplaces without the hassle of managing multiple inventories and logistics.

Utilizing a 3PL 

Expanding into Canada with a 3PL is a brilliant way for a US-based seller to expand to Canada because it can effectively eliminate the hassle of cross-border shipping, customs clearance, and other logistical challenges. 

By partnering with a trusted Canadian 3PL, sellers can easily store their inventory in Canada and have it shipped to customers quickly and efficiently. 

This results in faster delivery times, reduced shipping costs, and ultimately, a better customer experience. 

A 3PL’s expertise in Canadian regulations and requirements can help ensure compliance and avoid potential legal and financial issues.

A screenshot from inside of Amazon’s analytics studio

Step #5: Monitor Your Performance and Analytics

Monitoring your performance and analytics is crucial to success on Amazon Canada. 

By regularly checking your performance metrics, you can identify areas that need improvement and adjust your strategies accordingly. 

Amazon provides detailed analytics on your sales, customer behavior, and search rankings, which you can use to optimize your product listings and marketing strategies. 

Additionally, pay attention to customer feedback and reviews, as these can provide valuable insights into what customers like and dislike about your products. 

Use this feedback to make improvements to your products and customer service.

Wrapping Up

In conclusion, selling on Amazon Canada can be a lucrative opportunity for businesses of all sizes. 

By understanding the market, carefully selecting your product categories, optimizing your product listings, taking advantage of FBA, and monitoring your performance and analytics, you can increase your chances of success. 

Remember to also stay up-to-date with the latest trends and strategies in the industry to stay ahead of the competition. 

With a little bit of research and effort, you can become an Amazon Canada expert and boost your sales in the Great White North. 

So, what are you waiting for? Start selling on Amazon Canada today and join the thriving e-commerce community north of the border!

This is a guest post from Blair Forrest, the Chief Marketing Officer (CMO) of AMZ Prep, a leading provider of e-commerce fulfillment and prep services for Amazon sellers. With over a decade of experience in e-commerce and digital marketing, Blair is a seasoned expert in helping businesses navigate the complexities of selling on Amazon.

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