Are you looking to expand your business by selling on Amazon Canada? Check out our ultimate guide, filled with tips and strategies to help you succeed. From setting up your account to optimizing your listings, we’ve got you covered. Start selling on Amazon Canada today!
If you’re a mid-market CPG brand selling on multiple sales channels, expanding your reach to Amazon Canada can be a smart move.
With over 37 million active customers and a projected market value of $52.1 billion by 2022, the Canadian market presents a significant opportunity for growth.
Keep in mind that certain words and phrases are different in Canada – watch out for differences like “color” and “colour”, or “flavor” and “flavour.”
Step #4: Take Advantage of Fulfillment by Amazon (FBA), NARF, or Partner with a 3PL
If you are reading this, you have to know what Amazon FBA is.
When expanding into Canada, it is a great way to save time and money, as Amazon takes care of all the logistics, leaving you to focus on selling your products.
Additionally, products that are fulfilled by Amazon are more likely to receive the coveted “Amazon’s Choice” label, which can help increase your sales in Canada.
Keep in mind that FBA fees can eat into your profit margins, so it’s important to calculate your costs carefully before deciding to use this service.
North American Remote Fulfillment
North American Remote Fulfillment with Amazon is a program that allows sellers to store their products in one location and fulfill orders from multiple Amazon marketplaces in the US, Canada, and Mexico.
This program enables sellers to expand their customer base and streamline their operations by utilizing Amazon’s vast network of fulfillment centers.
With North American Remote Fulfillment, sellers can reduce their shipping costs and delivery times, while also benefiting from Amazon’s customer service and returns management.
This program is ideal for sellers who want to scale their business across multiple marketplaces without the hassle of managing multiple inventories and logistics.
Utilizing a 3PL
Expanding into Canada with a 3PL is a brilliant way for a US-based seller to expand to Canada because it can effectively eliminate the hassle of cross-border shipping, customs clearance, and other logistical challenges.
By partnering with a trusted Canadian 3PL, sellers can easily store their inventory in Canada and have it shipped to customers quickly and efficiently.
This results in faster delivery times, reduced shipping costs, and ultimately, a better customer experience.
A 3PL’s expertise in Canadian regulations and requirements can help ensure compliance and avoid potential legal and financial issues.
Step #5: Monitor Your Performance and Analytics
Monitoring your performance and analytics is crucial to success on Amazon Canada.
By regularly checking your performance metrics, you can identify areas that need improvement and adjust your strategies accordingly.
Amazon provides detailed analytics on your sales, customer behavior, and search rankings, which you can use to optimize your product listings and marketing strategies.
Additionally, pay attention to customer feedback and reviews, as these can provide valuable insights into what customers like and dislike about your products.
Use this feedback to make improvements to your products and customer service.
In conclusion, selling on Amazon Canada can be a lucrative opportunity for businesses of all sizes.
By understanding the market, carefully selecting your product categories, optimizing your product listings, taking advantage of FBA, and monitoring your performance and analytics, you can increase your chances of success.
Remember to also stay up-to-date with the latest trends and strategies in the industry to stay ahead of the competition.
With a little bit of research and effort, you can become an Amazon Canada expert and boost your sales in the Great White North.
So, what are you waiting for? Start selling on Amazon Canada today and join the thriving e-commerce community north of the border!
This is a guest post from Blair Forrest, the Chief Marketing Officer (CMO) of AMZ Prep, a leading provider of e-commerce fulfillment and prep services for Amazon sellers. With over a decade of experience in e-commerce and digital marketing, Blair is a seasoned expert in helping businesses navigate the complexities of selling on Amazon.
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