UP YOUR
AMAZON FULFILLMENT GAME

Amazon is imposing a 5% fuel and inflation surcharge on FBA fees and has said it’s “unclear” whether the surcharge will go up or down in the future. Amazon sellers have absorbed increased freight costs and inflated manufacturing costs. You need a fulfillment partner that won’t tack on unexpected surcharges.

Ware2Go’s prices have stayed constant in spite of record inflation and rising fuel prices. We offer reliable 1 and 2-day ground delivery without the fuel surcharge.

FBA has changed the way it determines inventory maximums three times since the start of the pandemic, leaving Amazon sellers scrambling to keep their most popular items in stock. Stockouts on Amazon damage performance across all listings on Amazon due to:

Missed sales opportunities: 48% of shoppers encountered an out-of-stock notification while holiday shopping. 38% of those shoppers said they simply purchased a similar product from an alternate vendor.

Loss of seller authority: Every moment that your listing is down, your sales velocity drops. In turn, SEO rankings drop and paid advertising performance declines. It can be difficult to ramp sales back up once the listing is active again.

The solution? Diversify your Amazon fulfillment strategy to include Fulfillment by Merchant (FBM) as an FBA backup that can be activated when an FBA SKU goes out of stock.

Having a backup fulfillment method gives sellers the confidence to scale up their sales and marketing efforts without the risk of stockouts.

FBA can sometimes take months to receive inbound shipments, leading to stockouts and ultimately, lost sales.

Again, the solution is to diversify your strategy in order to de-risk.

All of your best-selling ASIN’s should have a secondary Fulfilled by Merchant (FBM) SKU. This way, when FBA inbound processing is delayed, you can activate your FBM SKU and avoid any down time that could hurt your seller authority.

Ware2Go fulfills all orders dropped before 3pm on the same day so you can set a 0-day default handling time on your FBM listings. This allows you to make Prime-like delivery promises without the Prime badge. Offering fast delivery makes your product more likely to land the “featured offer” spot and improves your search rankings and ad performance.