Brick and mortar stores have an entirely new aspect of challenges these days. If they cannot get a product overnight or within two days, then their customers are going to pick up the phone and have it delivered to their doorstep. I realized that I had to have fulfillment for my brick and mortar stores that would get product to them more quickly. And we realized that Ware2Go was the answer. We now have the ability to service any given region with the right product at the right time.
ECR started with marketplace sales about a year ago and how quickly people want their items delivered was the first thing we learned. Someone may have a need for an item and if it’s not going to ship within 24 hours they’ll move on to someone else. You have to be positioned geographically and technologically to react to consumer’s needs, essentially on-demand.
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