In the News

Ware2Go’s Strategic Agreement with Whitebox Expands End-to-End Capabilities

February 7, 2023
4 min read

Enhancing Ware2Go capabilities for market-leading multichannel fulfillment solution with expanded transportation options and Amazon fulfillment services.

Ware2Go today announced a new strategic agreement with the leading ecommerce growth agency, Whitebox, to expand our capabilities to enable merchants of all sizes to compete and win. New and enhanced capabilities will round out our offering to enable omnichannel growth.

The partnership will add the following capabilities:

  • Access to preferred advertising agency services to accelerate sales across major marketplaces
  • Enhanced Amazon & Marketplace fulfillment services to include Fulfillment by Amazon (FBA) prep and 1P
  • Broader retail compliance capabilities
  • Additional delivery options beyond 1-2 day
  • Access to expanded warehouse footprint in key US markets
  • Access to new commerce data sources for enhanced customer insights

These enhanced offerings, in addition to Ware2Go’s existing nationwide warehouse network, integrated supply chain technology, Amazon Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), International and Freight capabilities create a true end-to-end solution for today’s complex commerce landscape.

Responding to Our Merchants’ Needs

As consumer shopping habits evolve, merchants must adopt an omnichannel sales strategy to reach their customers across all shopping platforms, from ecommerce marketplaces to social channels. All of these channels have different fulfillment requirements, leaving many merchants managing multiple fulfillment solutions at once. This new partnership will simplify merchants’ operations, giving them more time to focus on core business competencies, which our recent survey revealed, is a top priority for 45% of SMBs.

Here’s what our CEO, Steve Denton, had to say about the partnership:

“We’ve proven that our 1- to 2-day delivery model works, but we saw a need in the market for more optionality. Consumers care about sustainability, reliability, visibility, personalization, and speed. We’ve brought together all of those features under a single network and technology platform to enable our merchants to meet the expectations of all of their customers.”

Ware2Go’s Full Suite of Capabilities At-a-Glance

Our award-winning multichannel solution will be enhanced by new end-to-end capabilities and unmatched consumer insights to drive demand for our merchants.

Supporting Multichannel Sales

Together, Whitebox and Ware2Go will utilize data insights from their fulfillment and logistics solutions to ensure full compliance with Amazon standards and identify business growth opportunities on Amazon and beyond. 

According to Whitebox CEO, Marcus Startzel, the ability to leverage fulfillment data to drive advertising strategy will unlock even greater results for their clients who partner with Ware2Go and WhiteBox.

“Whitebox’s strategic partnership with Ware2Go unlocks enormous growth potential for our clients through insights derived from an expanded logistics network while enabling us to help brands across the ecommerce ecosystem make decisions that grow their sales on Amazon and beyond.”

-Marcus Startzel, CEO, Whitebox

Ware2Go’s connectivity to UPS also allows for reliable, on-time delivery rates that will empower merchants to meet Amazon seller requirements. Through UPS, Ware2Go offers 2-day ground shipping to over 99% of the U.S.

To learn more about our suite of Amazon services, visit

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