Your Seller Fulfilled Prime Solution

Grow your Amazon business on your terms with Ware2Go’s Seller Fulfilled Prime (SFP) Network


Our award-winning SFP solution keeps you Prime eligible with Saturday fulfillment, same-day fulfillment, nationwide 1-2 day delivery, and preferred UPS pickups. 

What are SFP Requirements?

Weekend Fulfillment

All 20+ warehouses in our network support Saturday fulfillment and pickups. All orders placed before 3pm are fulfilled same-day, with guaranteed 99% on time fulfillment.

1-and 2-Day Delivery

Premium warehouse locations enable 1 and 2-day delivery page view percentages above Amazon SFP standards.

National Coverage

Meet Amazon SFP requirements for nationwide coverage with a nationwide network of over 20 warehouses in premium locations.

How We’re Solving For Seller Fulfilled Prime

A configurable fulfillment network to meet Amazon’s SFP delivery requirements.

Optimizing your network for 1-day delivery ensures page view metrics are met regardless of order cut-off time or the day of the week a purchase was made.

Build a SKU-level Amazon fulfillment strategy for standard vs. oversized vs. extra large products to ensure the highest margin per shipment on Amazon.

Reach 70%+ of the U.S. population with as few as 5 Ware2Go warehouses, or build a custom network to reach only your most profitable regions.

Our network analysis includes assessment of time and day order distribution to ensure calendar day delivery promises are met.

Configure a network based on your product size and profitability to prioritize ground shipments over next-day air.

“The transition to Seller Fulfilled Prime has felt seamless. Ware2Go guided us on the best network configuration for our business and enabled us to stay compliant with Amazon’s requirements from day one.”

Mounir Ouhadi

Chief Supply Chain Officer

Configure Your Regional Network

Ware2Go offers 20+ SFP warehouses with Saturday fulfillment and 1-2 day coverage. We’ve built tools to show you how to configure your regional SFP strategy to serve your most profitable geographies.

Frequently Asked Questions

Amazon’s SFP requirements include enhanced 1 and 2-day delivery promises, weekend fulfillment requirements, and nationwide coverage for standard-sized items. Within the requirements, Amazon has differentiated 1 and 2-day delivery requirements for standard sized products versus oversized products (>20 lbs or >18″ on any side) and compliance is based on Amazon page views rather than actual delivery performance.

The Seller Fulfilled Prime program gives sellers Prime status and benefits, including customer service support from Amazon, but orders are packed and shipped by the seller from their own fulfillment centers. Many merchants chose to use SFP to maintain control of their warehousing and shipping workflows and to consolidate fulfillment across all sales channels. 

Merchants enrolled in the Seller Fulfilled Prime program that sell oversized products (defined by Amazon as >20 lbs. or >18″ on any side) may specify which geographical regions they want to serve with their Prime badge and are only required to meet the new Amazon SFP requirements for 1-2 day delivery promises in those regions. Regional SFP gives merchants the flexibility to meet their most profitable customers with the Prime badge.

Amazon Seller Fulfilled Prime requires an application and trial period. As long as your fulfillment workflows can meet the requirements for on-time delivery, the program is fairly simple. As orders are made in your Amazon shop, your fulfillment workflows will be triggered to process, pick, pack, and ship the orders just as they would with any eCommerce orders. Amazon monitors on-time delivery percent to ensure compliance with the program and maintain your Prime badge status.

Amazon considers an item oversized if it weighs more than 20 pounds or ship in a box that is longer than 18 inches on any single size.

Amazon fulfillment classifies items weighing over 20 pounds or shipping in a box larger than a shoebox as “oversized”. Oversized items are on a different fee schedule for FBA and have different fulfillment requirements for SFP.

In June 2023, Amazon announced they will reopen enrollment later this year. Visit Amazon’s SFP hub to learn more and join their waitlist to be notified when enrollment reopens.

Ware2Go can have your network set up in 30 – 60 days. We recommend reaching out as soon as you have interest so we can discuss your network needs and the configuration process. 

Around 30% of Ware2Go’s shipping volume is for Amazon SFP. Our award-winning SFP solution has positioned us as experts in the industry, trusted by many top Amazon and SFP shippers.

Amazon Fulfillment Strategy